THE MADE IN ITALY LABEL

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What does the famous' "Made in Italy’’ truly mean? Is ‘Made in Italy’ synonymous to ’locally made’ and does that mean it is sustainable?

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When most of us see a garment with the label ‘Made in Italy’, we think it was 100% made in Italy, from start to finish and with Italian products. However, that is not always the reality. You can read our blog post "The Made in Italy Label" for more information.

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RISA: THE REAL MADE IN ITALY

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We at RISA want to reclaim the renowned Made in Italy label to revolutionise it into a sustainable system. In doing so, we consider the narration through evidence-based examples to be essential. We acknowledge the realities of the 'Made in Italy' label, striving to redefine it within a new, sustainable framework that prioritizes Italian artisans. Our commitment to transparency is evident in our meticulous documentation of the artisans behind each garment.

 

As an Italian brand, RISA holds itself to account, and all our products are entirely crafted in Italy. Moreover, we aspire to full traceability, leveraging blockchain technology to enhance transparency, enabling consumers to trace our entire supply chain and even directly support the artisans.

 

By engaging in open dialogues about these realities, we collectively strive for a standard of integrity that safeguards against exploitation. At RISA, our mission is to foster awareness, empowering consumers to prioritize traceability. As consumer demand for traceability grows, brands will be compelled to meet these standards.